Brand designer from Hong Kong educated in New York with nine years of experience working across art direction, visual identities and UI experiences. In recent years I’ve held independent roles spanning art direction, design, and project management — leading projects from macro vision to micro execution.

At the heart of my practice are creative concepts rooted in narrative. My work is image and type-led, achieving a modern, digital-native sensibility that contemporary brands favour. My favourite projects are with grassroots businesses and creative individuals with whom I’m able to work closely to support their visions.

In my spare time I am offline playing with clay and participating in local markets.

Most people call me YY