Selected Works

Ahma A Cantonese soup company based in Portland, Oregon, USA, inspired by Hong Kong’s herbal soup culture and traditional Chinese food practices.

The Golden Generation Vol. II A collection of conversations and insights from Asian-American creatives to serve as an example of creativity for the next generation of global communities and beyond.

Serakai Meaning “the worlds to be”, Serakai is a capital and real estate company that creates vibrant spaces and experiences.

Between Between is a specialty cafe concept rooted in coffee, community and culture. A cultural destination with food and beverage serving as the connective tissue in its forays into art, design, and music.

The Shed The Shed provides hands-on experiences and seasonal programmes that encourages young people to deepen their connection to themselves, the community, and to our planet.

Yayoi Kusama Exhibition identity design for the largest retrospective of the artist in Asia outside of Japan.

Spin n Smash A one-day ping pong tournament centred around community building and generating revenue for a good cause. The key visual is a nod to retro varsity aesthetics and table tennis-inspired graphics.

Kinsman A Cantonese cocktail salon for past and future.

The Golden Generation Vol. 1 A tribute to Chinatown and a celebration of cultures. Dedicated to the Asian-Americans who found their footing in parts unknown.

Cultur3 Cultur3 Capital sits at the intersection of deep crypto, internet-enabled tribes, and traditional finance. They bring communities and cultures together via Tokens.

micro projects

M+ Museum Map Designing the Museum’s first guide map. The biggest challenge was to create clean drawings of a massive, complex space, while having little to no access to the site.

M+ Museum Map Designing the Museum’s first guide map. The biggest challenge was to create clean drawings of a massive, complex space, while having little to no access to the site.

M+ Museum Map Designing the Museum’s first guide map. The biggest challenge was to create clean drawings of a massive, complex space, while having little to no access to the site.

M+ Museum Map Designed the Museum’s first guide map through an extensive study conducted alongside multiple in-house teams. Focusing on the role of a museum map with the core goal of improving visitors’ experiences.

Luv Letters Display typeface inspired by Hallmark’s psychedelic sticker pack “Luv Letters”. A homage to the unique styles of psychedelia prevalent in 60s and 70s, namely for its wild typography and counter-culture graphics. Full set coming soon.

100X Conference Identity for a conference on exponential technologies shaping digital content production.

Crudo Fairmont Tazi Palace opened in late 2022 with a suite of new restaurants as part of its luxury offering. Crudo is one of four new restaurants. The project began with naming and concept development, helping to define the restaurant’s core concept, philosophy and operation. It was then followed by creative direction and brand design that gave further guidance to decor, interior and serving theatrics.

Loose Design Bits

Yuen Yung LeeCreative Lead, Brand Design & Experience

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Loose design bits and process work